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In The Business Of Personal Training: 20 Principles To Success, you will learn the following:

  • how I got started in personal training
  • the good, bad, and ugly truth of the health club industry
  • the career timeline in personal training
  • the natural progression a personal trainer should follow for success
  • where you have to go to be the best trainer
  • some of the top strength and conditioning coaches to visit for internships
  • how to take advantage of a unique and powerful learning experience
  • how to uncover success and learn from it
  • how I met some of the top experts in the field
  • why being certified does not mean being competent
  • how to maintain excellence in this profession
  • some of the top certifications available today
  • which designations someone should look for in a personal trainer
  • which key element clients pick up very quickly in a trainer
  • what is paramount to getting and retaining clients
  • how to make a positive first impression with a potential client
  • how to present yourself in a professional manner
  • the most important aspect of professionalism
  • the big mistake made by personal trainers and strength coaches who train high-profile individuals, celebrities and athletes
  • which forms need to be completed before commencing training sessions
  • how to show clients that you are an established company
  • what to focus on when a client veers off track with conflicting goals
  • how a training session is considered in Russia and many European countries
  • what skills other than training skills are required to succeed in personal training
  • which factors in particular can make or break your success
  • what can lead a client to distraction and injury
  • what you need to pay attention to during a training session
  • what a good trainer does during an exercise so that a client does not over-rely on them
  • what not to do during a workout
  • what to do when a client is looking for personal advice
  • how to establish boundaries around personal and professional lives
  • how to halt calls very quickly if they happen often
  • which factors are critical to long-term success and how many trainers jeopardize their entire business
  • what to do if you do not know an answer
  • when you should never refer a product or service
  • how to build a network with other professionals and surround yourself with a team of competent practitioners
  • why it’s important to maintain a mutual respect with other trainers
  • about a behind-the-scenes incident at a symposium where several of the speakers had a fall out
  • how to present yourself professionally on paper
  • how my logos evolved over the years and how you can avoid amateur results right off the bat without paying a fortune
  • which system every personal training business should have in place
  • how to preserve the client-trainer relationship
  • how to close up any loopholes in your contracts
  • how to establish authority when implementing your policies and when to bend the rules
  • what to do if there are recurring abuses to your policies
  • two policies that can have a dramatic financial impact: one that can save thousands of dollars and the other that can make tens of thousands of dollars over the years
  • why late cancellation policies are good for you, the client, and other clients
  • how one sentence can make you a lot of money
  • what the most important tool is for a personal trainer
  • how to establish an online presence and the most important tip to save a lot of time, money, effort, and “headaches” down the road
  • how to find features that will help provide direction for your website design
  • how to save quite a bit of money when constructing your website and how to get it up and running in no time
  • an important element if you want to have a successful site
  • how to choose a web address
  • the truth about search engine optimization (SEO)
  • the key to online success and how to get traffic and grow a following
  • what to do if you’re not technologically advanced
  • the 3 main business entities available to a personal trainer and which route you should take if you plan to be in business for along period of time
  • how to protect your personal assets
  • what can end your career in personal training and two incidents that occurred (one in Toronto and one in New York) that did just that
  • when you are responsible for your clients
  • how to operate within your scope of practice
  • what a personal trainer at any level is not sanctioned to do
  • the only time a waiver releases a personal trainer from responsibility
  • some of the most effective marketing strategies that you can use to build your personal training business
  • the single most powerful marketing method available to a personal trainer
  • how to get more clients if your schedule opens up
  • how to still use snail mail to your advantage
  • a whole new avenue for newsletter distribution and how to do it properly
  • how to ensure that you have a true, clean mailing list and how to avoid being blacklisted
  • what information is mandatory in every e-newsletter
  • how to provide an attractive incentive when using brochures
  • a different marketing approach to use with healthcare professionals
  • how to make local media advertising effective and how to look for low-cost and free options
  • a great publicity opportunity if you can make it happen
  • how networking is important not only for marketing, but in other areas of business development
  • how offering free training to key individuals can be a great catalyst for business
  • how public speaking can be quite lucrative whether you are being paid for the talk or not
  • what “out of trunk” selling is
  • how to get referrals without asking for them
  • many different gift ideas to give clients
  • how to gauge your efforts for every marketing strategy you employ
  • how to design an annual marketing plan for your business
  • how to set your rates appropriately and why going too high, too low, or even somewhere in between can have negative consequences
  • key items and hidden factors to consider when formulating your pricing structure
  • which situations allow you to charge a premium for your services
  • how to offer a volume discount for your services
  • what the late Mike Mentzer used to charge and how to make more money as a high-intensity training (HIT) personal trainer, but it will only work if you meet this condition
  • the pros and cons of semi-private training and how to adjust your costs enough to provide incentive without compromising your worth
  • how to properly manage semi-private training
  • where one-on-one training can still rule and be lucrative
  • how to earn a six-figure income with ease
  • which details to establish when setting your rates
  • why you must bill sessions in advance
  • the big mistake many new trainers make when trying to get someone’s business
  • sample rates that you can use in your business
  • what to look for when implementing your rates and how clients will try to take advantage of your pricing structure
  • a package to offer your clients that’s popular around the holidays and with many couples
  • how to be adequately compensated for travel time and expense
  • which aspects represent your skills and strengths as a trainer
  • why clients may stray from training if you make this mistake
  • why you need to practice what you preach constantly
  • a four-stage plan of attack to increase your knowledge and skills dramatically
  • several ways to educate yourself like how to read if your time is limited
  • how to make your own luck (yes, there is a way!)
  • several ways for personal trainers to make money other than training
  • how to profit from articles even if you don’t get paid
  • how to get your articles to appear in a major publication
  • how to come up with material to write about
  • how to make good money providing nutritional supplements to your clients
  • how to manage, promote, and make money from running seminars
  • ways to profit when presenting at a conference
  • how to get new seminar recruits every year
  • a better way to offer your seminars at a much lower cost
  • which training equipment could provide a decent revenue source for personal trainers
  • how to make money in two ways from personalized gym design in commercial, corporate, or home settings
  • how to get more traffic to your site and how to increase product sales
  • how many product sales you should realistically aim for each day
  • how much passive income is required each month to change your lifestyle dramatically
  • how to write and publish a book in less than 3 months
  • how to profit off of products without having to produce them
  • two key elements when subcontracting out work
  • how to hire a trainer and what to look for
  • several options to make money off of your website
  • how to conduct online training
  • how to profit from training the trainer
  • how to start your own personal training certification program and provide continuing education credits (CECs)
  • how to make more sales by offering this item
  • how to manage a busy personal training business and a family
  • what you need to spend time on every day
  • how to allocate your time in a typical
  • what a sample week would look like for reading and writing tasks
  • what time zoning is and how to apply it for optimum productivity
  • how to leverage your time
  • a novel concept to delegate work and get things done
  • how to stop wasting your time and be more productive
  • how to manage your time with social media and other possible interruptions
  • what a trainer’s success ultimately depends on
  • what SMART goals are and how to apply them
  • how to differentiate between reality and fiction when setting goals and what the client needs to focus on
  • what to do when a client wants to look like a model in a magazine advertisement
  • how training and exercise are different
  • several fitness fads that you should avoid – one of them caused many Olympic athletes to lose medals
  • how the 80/20 principle can be applied in personal training
  • which exercises truly work to get results
  • how to break the monotony of training
  • how to produce reproducible results and develop a systems approach
  • four pieces of technology that today’s personal trainer will find intriguing
  • which smartphone apps may be useful
  • which marketing methods do not work anymore
  • the truth about social media and how to get it to work for your business
  • how to use e-learning to your advantage
  • why happiness is more important than money
  • how to find your passion
  • how to develop a niche a charge a premium rate for your services
  • how to specialize in several niches at the same time
  • how to choose the lifestyle you want and work backwards
  • how to shorten your workweek to 3 days and double your session rate and vacation time in short order
  • how to pay off your mortgage quickly
  • why many personal trainers end up in divorce and how you can avoid being a casualty to this statistic
  • when the best time to go out on your own in business
  • what you need to do if you wish to run your own personal training business
  • how to supplement your income while building your business
  • how to achieve big returns while keeping the business small
  • the “smoke and mirrors” effect in personal training
  • how to find opportunities in your area to operate out of and how to acquire space for your gym rent-free
  • how the design of an independent studio should be different than the average gym
  • how to lay out equipment to fit in only a few hundred square feet
  • what type of maintenance is necessary to operate a personal training studio
  • a three-tier system of building a home gym
  • which equipment are necessary for your gym, the best brands, and where to get them
  • a far more effective approach to fat loss than any cardio machine can provide and it doesn’t cost any money
  • what your success ultimately depends on, how to be busy with clients, how to increase revenue, and how to do it without pouring all kinds of time, money, and effort into marketing
  • where the best advertisement comes from
  • how to entice clients to refer
  • how to sign up a prospect once they’re in the door
  • what you need to concern yourself first with before getting new clients
  • how to keep clients on board
  • important factors in the design and implementation of your programs
  • the true mark of success in personal training
  • how to decide who to work with and who you should not work with
  • how to develop a loyal following
  • what the fitness industry is all about today
  • who the top trainer is in any gym
  • hard-sell and inappropriate tactics used to sell personal training in many gyms
  • how one of the country’s largest fitness chains went out of business
  • why many trainers with novel ideas are no longer in the business
  • the 20 principles to success in the field of personal training

In this presentation, you'll be privy to information handed down from masters of business, marketing, and productivity to health & fitness authorities, names that include Alwyn Cosgrove, Bedros Keuilian, Carlos Slim, Charles Poliquin, Charles Staley, Chris Kresser, David Allen, Douglas Brooks, Eric Ruth, Harry Beckwith, Jim Collins, Jim Rohn, Joe DeFranco, Malcolm Gladwell, Michael Gerber, Nick Tumminello, Pat Necerato, Ryan Lee, Scott Roberts, and Tim Ferriss.

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